Jaysse Lopez of Urban Necessities & Eric Park of Banned LA Joins the Crew to Discuss Building Brands

On this episode of Leave Ya Shoes at the Door, we have two very special guests. You may know them if you are tuned into the west coast sneaker culture. Hailing from Las Vegas is Jaysse Lopez. He started Urban Necessities back in 2014 and since then he has risen and is recognized as one of the biggest sneaker personalities in the world. His next door neighbor from the city of angels, Eric H. B. Park, started a Facebook group called Banned LA that is much like Atlanta’s very own ATATF group. He has grown the group into a brand and a lifestyle for the sneaker culture out west. Listen as they dive into humble beginnings, what it means to build a brand, relationships with customers, and the methods they took to market their brands into sensations that they are today.

Information for Jaysse
@urban_necessities
@twojskicks

3200 S. Las Vegas Blvd Ste. #2126, Las Vegas, NV 89109

599 Broadway, New York, NY 10012

Information for Eric
@prx
@bannedla

Find Banned LA on Facebook at Facebook.com/groups/bannedla

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