The State of the School & Office Supplies Category — Leen Nsouli, The NPD Group

The NPD Group’s Leen Nsouli discusses the overall decline of sales in school and office supplies, which segments are showing growth, and the impact of digital on the category during this interview with ECRM’s Joseph Tarnowski at ECRM’s School & Office Supplies session.

Interesting fact — one contributor to the decline in sales is the movement of ingredients for slime from the school and office category into the toy category, as more companies develop prepackaged kits for it.

These were some of the topics Leen discussed in her presentation to more than 100 buyers and suppliers at the session in Chicago.

#ecrmrangeme #schoolsupplies #officesupplies #toy #retail

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