This is one of the most important parts of establishing a social business and you must be sure of the value you intend to introduce in the market. The Value Proposition Canvas can help you in this. Quality should be your final achievement! That is exactly what differentiate products and services in the market. Surely each of us had a bad experience after the purchase of a product or a service: the product was not as you expected, the price was misleading, the customer service was not adequate, the after-sales service was disastrous, etc.
Do you know – according to Forbes – which are the 10 qualities of a successful product? This can be interesting for you to have a general idea of what could make a product/service successful in the market. The Value Proposition Canvas can help you in this
All these aspects make the difference between a successful organisation and an unsuccessful one. Clients are smart, they don’t like to be cheated, and therefore they are willing to spend more money as long as they obtain a high quality service or product or they feel they are giving their contribution to a social cause.
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The goal of #PlayEurope is to encourage #activecitizenship through the instrument of #socialentrepreneurship, increasing interest of young people in social issues and democratic participation, showing them how and to what extent social entrepreneurship can be a concrete pathway to become better citizens.
For more information about #PlayEurope project visit the website
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