Intricacies of Doing Research on Sharing Platforms: Theory, Methodology, and Pitfalls

In this keynote, Professor Pinar Ozcan highlights some of her work on sharing platforms in the UK, Europe and Australia. She talks about her findings on market entry strategies, growth challenges, and the role of local institutions and trade associations in the process. She highlights some useful theoretical perspectives as well as methodological approaches and pitfalls in publishing sharing economy research.

This video was recorded at the 6th International Workshop in the Sharing Economy, organized by Utrecht University.

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