The chances are that you looked at one or more client feedback before making your last significant purchase online. From buying a book on Amazon to hiring a plumber you found on Google search, 91 per cent of people will seek to find information from people who have first-hand experience of doing business with the company from which they are considering buying. More worrying, statistics show that companies with two negatives on the first page of search results risk losing 44% of its customers. Sadly not all reviews are the same not least because of some unscrupulous companies that have cast a dark shadow over the credibility of client testimonials. Let’s examine the importance of reviews in the buying process and shine the spotlight on strategies to get reviews you can trust to boost your business’ sales.
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