It's vital nowadays to understand Facebook ads and knowing where your dollar goes when you're split testing is that much more critical because so many people are doing Facebook ads but don't exactly know how to calculate their ROI. Join The Greatest ManyChat Facebook join Today:
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So what is an ROI .
Return on investment meaning, the money you put in how much are you getting back?
A lot of times this is overlooked a when you're running Facebook ads and split testing it's really critical to understand when you're doing this blood test how much money is being developed and how much power is being pushed through that split test.
I mean let's get real Facebook ads can be hard enough with the way Facebook changes left and right so it's critical to know how to budget properly.
This one key thing can save you thousands and thousands of dollars depending upon what business you are in or if you're doing social media marketing for somebody else.
And I know a lot of people are not going to agree with what I'm saying but hear me when I do say that the data does not lie. It's OK for people to have opinions but when the data speaks it speaks loudly and we should listen.
Now I'm a person that does not run a Facebook Ad without a chatbot attached to it so I get the complete ROI of having my chat bots attached to my Facebook ads however many people don't do that so they get half of what they do.
Therefore, using and understanding split testing in the way it divides up your money with the understanding of how you're pushing the power of your ad through meaning the audience that it's delivered to and the segmentation.
These are all things you need to know when it comes down to having a base foundation with Facebook ads in 2019, the third quarter of 2019 is going to be a completely different third quarter than any other Facebook ads have ever seen.
So if you've taken a course, you have an idea maybe but that course is outdated sadly everybody is having to update their courses based upon Facebook's algorithm shifts and their updates they're doing.
Even I had to re completely redo the Facebook section of my course that I did for chatbots because of the algorithm shift and the way things shifted with the operations features that Facebook changed.
Ads manager is completely different and if you don't know get in there yourself and play around with it and if you're not using mini chat ads you're really losing because there are still loopholes where you can do old stuff that we used to do with that.
Of course, that's going to go away eventually but again running chatbots with Facebook ads is just the wind and when you do that being user-friendly with a chatbot are making your chatbot user-friendly you can't help but to put $1 in and get $3 back.
Believe it or not, hate it or love it whatever you decide I mean is entirely up to you can believe are a lot of his fake people that claim this or that about Facebook but went the data does not lie you can't argue with that.
Just check anywhere Facebook changed so are you going to change.
I would love to hear your thoughts on this and if you have seen this issue before so please leave a comment below.
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